About the Company
- A Prestigious Global Icon: We are a world-renowned, family-owned premium brewery group with over a century of heritage, celebrated globally for crafting some of the world’s most iconic and sophisticated specialty beers.
- Driven by Innovation: While deeply rooted in traditional brewing excellence, we are industry pioneers who constantly innovate through cutting-edge brewing techniques, bold new flavor profiles, and trend-setting brand experiences.
- A Culture of Growth & Autonomy: We offer a unique entrepreneurial environment where long-term vision meets agility, actively empowering our people to take ownership, innovate commercial strategies, and grow alongside our premium portfolio.
About the Team
- Passionate Craft Specialists: You will join a highly driven, culturally diverse, and energetic commercial team that is deeply passionate about premium beverage culture and high-end brand positioning.
- Collaborative & Empowering: Guided by supportive regional leadership, our team operates with a high degree of autonomy, fostering a culture of mutual respect, open communication, and shared success.
- The Premium Channel Bridge: We work hand-in-hand with top-tier distributors, internal marketing champions, and high-end venue partners to seamlessly bring world-class drinking experiences to the market.
About the Job
- Position: Key Account Manager (On-premise Channel)
- Location: Shanghai
- Reporting to: Regional Sales Director
- Core Purpose: You will lead the commercial expansion of our premium draft portfolio, identifying, securing, and managing high-potential key account venues across Shanghai.
- Key Responsibilities:
- Build and maintain rock-solid, long-term relationships with premium on-trade venues to drive sustainable volume growth and impeccable brand execution.
- Uphold the highest standards of draft pour quality, strategic premium pricing, prominent brand visibility, and creative in-venue activations.
- Partner closely with distributors and internal supply chain teams to ensure smooth product listings, seamless logistics, and precise performance tracking.
- Analyze market trends, track competitor movements, and proactively capture new growth opportunities in Shanghai’s dynamic draft beer scene.
Skills and Experience Required
- Educational Background: College degree (or equivalent) and above.
- Industry Experience: 6+ years of proven commercial sales experience within the FMCG sector.
- Experience in the craft beer industry or high-end On-Trade (HoReCa) channels is highly preferred.
- Strong sales experience in premium beverages/water is also highly welcomed (pure modern trade/supermarket experience is not applicable for this role).
- Language & Culture: Fluent in both English and Chinese. We warmly welcome either English-fluent Chinese nationals or Chinese-fluent foreign nationals.
- Key Competencies:
- Exceptional interpersonal skills, sharp commercial acumen, and the ability to negotiate with premium venue owners.
- An entrepreneurial mindset: highly self-motivated, capable of working independently, and resilient under pressure.
What We Offer
- Strong Performance Incentives: 20% quarterly bonus + 25% annual bonus.
- Accelerated Professional Growth: Direct exposure to managing a world-class premium portfolio in China's most dynamic market, offering significant long-term career progression opportunities.